July 28, 2022:

Selling Your Home? Here’s What It Takes In This Current Market In Southwest Florida

Now that we have shifted out of a hotter sellers’ market into a more balanced market in Southwest Florida, more is expected of sellers if they are still looking to sell their homes faster and for more value. There is a lot more inventory available, and as prices remain steady, buyers want to make sure that they are choosing the best home for them. How do you ensure that your home stands out from the competition and that you are still getting the most value for your home even in a balanced market?

Here’s exactly what it takes to sell your home in 2022.

Professional Home Staging

It only takes 6 seconds upon entering and 6 steps into a home before nearly all buyers have made their decision. The best way to make the most of those 6 seconds is to ensure that your home looks its absolute best. Not only is your home a place where you live, but it has now also become a product for sale. Many people think this is a skippable step because they know what a clean and tidy home should look like, but this is very different from a staged home. Furniture or décor that may appeal to you as a homeowner, may turn off potential buyers so it’s best to skip the DIY videos online and hire a professional.

Homes that have been professionally staged spend approximately 83% less time on the market than homes that have not been staged. That is a big difference! Homes that have been staged by professionals will ensure that potential buyers can fully envision themselves living there.

Your house could be beautiful, but if it is cluttered and full of personal items, it can be uninviting, and buyers might pass your home over.

Photography and Videography

Even if your home is clean and perfectly staged, it is never a guarantee that buyers will enter your home in the first place! Having high-quality images and videos of your home will attract buyers to schedule a showing. Buyers almost exclusively look for homes online first and chances are, the first time that your prospective buyer will view your home will be online. If your photos and videos are poorly lit or framed incorrectly, your home won’t look its best for that invaluable first impression. Showstopping photography will be the deciding factor in whether people scrolling through homes will notice your home, or pass it by.

Your Home Must Be Memorable

Some buyers view dozens and dozens of homes before they make their decision, and that number could be climbing now that we are in a more balanced market and more inventory is available. This is where you will really want to stand out from the competition, so that buyers continue to fall in love with your home over and over again long after their showing. A high-quality feature book, complete with those show-stopping photos is the best way to accomplish this. It is something that buyers can bring home with them to view over and over again while making their decision. This ensures that your efforts thus far are not wasted.

Exceptional Marketing

The last thing you want if you are looking to sell in a balanced market, is to cut corners when it comes to marketing your home. You could have the most beautiful home in the region…but if no one knows that it is for sale, it will be pretty difficult to sell!

Make sure that you have a strong digital marketing plan, including a strong digital marketing presence. From signage to social media, to advertising, you want to make sure that you are going the extra mile to ensure that your home is seen by as many serious buyers as possible.


Now that buyers have more choice, you might notice that any offers coming in could have more conditions or price points that you may not have seen last winter or even spring. You will want to make sure that you work with a Realtor® who is an expert at negotiating the right price for your home to ensure that you receive a fair price and a value that you deserve

Work with a team that is continuing to thrive in this changeable market.

With Faris Team, our mission is to provide The Best Real Estate Experience Guaranteed. That’s why even in a balanced market our clients are still selling their homes faster and for more value. We offer complimentary home staging, Professional Photography and Videography services, and Premium high-quality Feature Books.

Our brand promises are Professional, Loving, Local Realtors®, Exceptional Marketing and the Best Experience Guaranteed. You will be working with Realtors® who live where you live, they are Certified Negotiation Experts who will always go full out for you®. Not only that, but we never cut corners when it comes to marketing and our proven system of success delivers the results you deserve. We stand behind our promises, which is why we offer our Best Experience Guarantee, which means that at any point you can cancel your services at no cost to you.

Are you ready for results?

Are You Ready To Start Your Best Real Estate Experience? We’re here to make your experience completely stress-free!

Call us today at 1.888.918.6570, send us an email or book an appointment.

There’s absolutely NO OBLIGATION. Consultations with our team of experts are FREE.