December 7, 2022:

Tips For Listing Your Southwest Florida Home During The Holidays

It’s the most wonderful time of the year… but is it a good time to sell your home?

You might be surprised to learn that there are several benefits to listing your Southwest Florida home during the holiday season. 

However, there are a few essential things to keep in mind. 

Selling your home from November to December is quite different from selling in the summertime. That’s why we’ve compiled a list of our best tips for listing your Southwest Florida home during the holiday season. 

Curb Appeal Is Key

It’s no secret that the winter can still be absolutely breathtaking in Southwest Florida, but we aren’t immune to the shortened days and darker evenings. Make sure to tend to your home’s exterior to ensure everything is clean and tidy, free of clutter. This will help show off your home’s most beautiful features. Many sellers want to completely dress up their home’s exterior when truthfully, having a clean, well-kept property goes much further than adding extra clutter.

When decorating your home’s exterior for Christmas, simplicity is key. Choose white twinkle lights where possible instead of flashy colors, and a simple wreath on your door will add some Christmas spirit without distracting or cluttering your home. 

Professional Photography and Videography

What makes beautiful Southwest Florida unique is that we attract buyers from across North America who are ready to leave their cold, snowy, dark days in exchange for sunshine, beaches, and warm breezes. These buyers are searching the internet for their next new home. This means as a seller, you will want to help buyers fall in love with your home online first with incredible professional photography and videography. Not only will this help your home stand out from the competition, but it will also give buyers a true sense of the wonderful features that your home has to offer. 

Get Festive, But Don’t Go Overboard

Many people put off listing their homes during December for fear that they cannot truly celebrate the holidays. You can still enjoy the season, but there may have to be a few compromises. It’s important to remember that while your home is on the market, it is still a place for you to live in and create holiday memories. However, it is also a product listed for sale. Speak with your Professional Home Stager about which holiday decor pieces enhance your home’s selling features without going overboard and causing unnecessary clutter. 

Here are a few hints:
  • Try to keep your holiday décor on a theme when it comes to colors and lights. 

  • Avoid big, bulky decorations that can make your spaces appear smaller. 

  • Keep lighting at the top of mind and avoid any décor that will disrupt natural light. 

  • Avoid the giant outdoor inflatables while your home is on the market. 

  • Decorate after your professional photographer and videographer visit, so the images are not out of date in January. 

STOCK IMAGE-Christmas Decor

Create a Cozy Ambiance

Work with your Professional Home Stager to help create a cozy ambiance for potential buyers. House hunting can be a gruelling and emotional process, so going the extra mile to make your home warm, cozy and inviting with really WOW those buyers and help them envision themselves celebrating the season in your home. 

Work With The Best Real Estate Team

Chances are, if you sell your home during the holidays, you have a good reason to do so, whether moving for work obligations, a growing family, or other personal circumstances. 

This is why it’s best to work with a Realtor® who is a true expert on your local market who will go full out® to help your home stand out from the crowd and provide you with the Best Real Estate Experience. The holidays can get busy for everyone, but make sure you work with someone who will not turn into the ghost of Christmas past when you need them! 

Benefits of Listing Your Home During The Holidays

Did you know that there are benefits to listing during the holidays? Listing your home during this season has some perks!

Less Inventory

During the winter months, inventory tends to be low as people are typically busy. This is great news for sellers as there tends to be much less competition on the market. Check out our market updates page for up-to-date stats in your market. 

Serious Buyers

In the summer, when more people are out and about, they may be more inclined to check out a home that they aren’t overly interested in just to pass the time on a sunny Saturday. As busy as our schedules tend to be during the holidays, buyers also have many gatherings or events to attend, so you are much more likely to find buyers who are serious about purchasing during the holiday season. 

Timing

This time of year, people tend to reflect and look toward the new year ahead. People looking to purchase toward the end of the year tend to hope for a fresh start in the new year. This often creates a sense of urgency for buyers looking to tie up loose ends, which can often result in a quicker sale before they ring in the new year. Many people also vacation to Southwest Florida during the holidays and may search for a new home while in town. 

Neighborhood Appeal

You aren’t just selling your home. You are selling the community and neighborhood too. Nothing is more cheerful than seeing a neighborhood decked out for the Christmas season with bright lights, cheer and neighbourly love. There is something so special and warm about a street with several homes decorated for the holidays that it hits home for buyers emotionally as they search for their new home. They can imagine what it would be like to live in the area, making Christmas memories for years to come. This is great for sellers, as their community is presented in the best and most beautiful light possible. 


If you’re ready to list your home, give us a call to start your Best Real Estate Experience

Call us today at 1-239-241-5646, send us an email or get a free home evaluation.

There’s absolutely NO OBLIGATION. Consultations with our team of experts are FREE.